{"id":75,"date":"2018-12-19T08:17:15","date_gmt":"2018-12-19T08:17:15","guid":{"rendered":"https:\/\/www.arenawebconcept.eu\/blog\/?p=75"},"modified":"2022-02-03T19:01:30","modified_gmt":"2022-02-03T19:01:30","slug":"tips-inaintea-butonului-adauga-in-cos-si-tricks-dupa-apasarea-lui","status":"publish","type":"post","link":"https:\/\/www.arenawebconcept.eu\/blog\/2018\/12\/tips-inaintea-butonului-adauga-in-cos-si-tricks-dupa-apasarea-lui\/","title":{"rendered":"TIPS inaintea butonului &#8222;adauga in cos&#8221; si TRICKS dupa apasarea lui"},"content":{"rendered":"<p><strong>Ce face un vizitator al unui magazin online c\u00e2nd ajunge \u00een pagina de produs? Iese repede de pe pagin\u0103, se uit\u0103 numai informativ sau apas\u0103 butonul \u201c<\/strong><strong>adaug\u0103 \u00een co\u0219\u201d <\/strong><strong>\u0219i avanseaz\u0103 c\u0103tre finalizarea comenzii? <\/strong><\/p>\n<p><strong>R\u0103spunsul este simplu: depinde de ceea ce i se ofer\u0103 \u0219i cum i se prezint\u0103 articolul respectiv. <\/strong><\/p>\n<h3><strong>O pagin\u0103 de produs de\u0219tept construit\u0103 arat\u0103 bine:<\/strong><\/h3>\n<p>pune accent pe titlul produsului (plus pozi\u021bionarea \u201cabove the fold\u201d);<\/p>\n<ul>\n<li>g\u0103zduie\u0219te imagini de produs calitative (pixelii enerveaz\u0103), \u00eentr-un num\u0103r mai mare de unu, care arat\u0103 c\u00e2t mai multe despre produs \u0219i care sunt situate \u00een proximitatea numelui produsului, pentru ca privirea s\u0103 fac\u0103 asocierea \u00een mod instantaneu;<\/li>\n<li>cu buton \u201eadaug\u0103 \u00een co\u0219\u201d suficient de vizibil \u0219i colorat \u00een culoare de ac\u021biune;<\/li>\n<li>un text care s\u0103 atrag\u0103, s\u0103 conving\u0103, s\u0103 convin\u0103 \u0219i s\u0103 informeze scurt \u0219i la obiect, at\u00e2t \u00een descrierea produsului, c\u00e2t \u0219i \u00een anumite buline bonus;<\/li>\n<li>apropo de text \u2013 specifica\u021bile tehnice s\u0103 fie suficiente, pentru ca utilizatorul s\u0103 nu fie tentat s\u0103 p\u0103r\u0103seasc\u0103 site-ul \u00een c\u0103utarea informa\u021biilor;<\/li>\n<li>informa\u021biile despre cum poate pl\u0103ti clientul, cum i se livreaz\u0103 coletele, c\u00e2t\u0103 garan\u021bie are produsul \u0219i cum se procedeaz\u0103 \u00een fatidicul caz de defec\u021biune sunt informa\u021bii obligatorii (absen\u021ba lor provoac\u0103 mari nemul\u021bumiri \u0219i recenzii negative);<\/li>\n<li>partea comercial\u0103 poate fi simpl\u0103: decizia de cump\u0103rare se ia sub imboldurile Urgency \u0219i Scarcity, dou\u0103 tactici speculative folosite \u00eentotdeauna cu succes;<\/li>\n<li>creativitatea c\u00e2\u0219tig\u0103toare const\u0103 \u0219i \u00een asocierea diferitelor produse \u0219i sugestia de a le cump\u0103ra \u00eempreun\u0103.<\/li>\n<\/ul>\n<p>O astfel de pagin\u0103 de produs conduce f\u0103r\u0103 echivoc c\u0103tre butonul \u201cadaug\u0103 \u00een co\u0219\u201d, butonul conduce f\u0103r\u0103 riscuri c\u0103tre co\u0219ul de cump\u0103r\u0103turi. Co\u0219ul trebuie, \u0219i el, s\u0103 prezinte produsele cuprinse \u00eentr-un fel care s\u0103 nu pun\u0103 clientul pe g\u00e2nduri, ci s\u0103 \u00eel \u00eencurajeze s\u0103 mearg\u0103 mai departe. Toate eforturile de marketing trebuie s\u0103 conduc\u0103 spre conversie, mai precis finalizarea comenzii dept conversie final\u0103.<\/p>\n<h3><strong>C<\/strong><strong>o\u0219ul de cump\u0103r\u0103turi s\u0103 fie un co\u0219 plin cu bun\u0103t\u0103\u021bi:<\/strong><\/h3>\n<ul>\n<li>una dintre ele, posibilitatea edit\u0103rii con\u021binutului reg\u0103sit;<\/li>\n<li>informa\u021biile esen\u021biale \u00een co\u0219 despre produs, lucruri at\u00e2t de bune!<\/li>\n<li>mini cart vizibil \u0219i permanent, pentru a \u201cr\u0103sf\u0103\u021ba\u201d vizitatorii;<\/li>\n<li>dac\u0103 userul a ales o c\u0103ma\u0219\u0103 verde, imaginea din co\u0219 trebuie s\u0103 arate a c\u0103ma\u0219\u0103 \u0219i s\u0103 cuprind\u0103 verde;<\/li>\n<li>\u00een cazul magazinelor online care acord\u0103, pe baza unor campanii, vouchere de reduceri, nu se recomand\u0103 m\u0103rirea c\u00e2mpului de introducere a codului. Poate p\u0103rea contraintuitiv, la o prim\u0103 vedere crez\u00e2ndu-se c\u0103 un asemenea c\u00e2mp mai mare \u0219i atractiv va \u00eencuraja clien\u021bii s\u0103 introduc\u0103 voucherul \u0219i s\u0103 plaseze comanda, \u00eens\u0103 voucherele sunt \u0219i ele \u00een num\u0103r limitat \u0219i pot ap\u0103rea clien\u021bi frustra\u021bi c\u0103 nu au vouchere\u2026<\/li>\n<\/ul>\n<p>Dac\u0103 te intereseaz\u0103 \u0219i alte sfaturi \u0219i sugestii de acest tip, men\u021bionate \u0219i de GPeC \u00een criteriile de jurizare de care se \u021bine cont \u00een competi\u021bia pe care o organizeaz\u0103, le po\u021bi citi \u00een <a href=\"https:\/\/www.arenawebconcept.eu\/blog\/2018\/12\/facem-recomandari-ferme-pentru-site-urile-de-e-commerce\/\">aceste r\u00e2nduri scrise de noi<\/a> cu g\u00e2ndul la tine \u0219i la afacerea ta. Informa\u021biile circul\u0103 \u2013 trebuie numai s\u0103 le dai aten\u021bie \u0219i s\u0103 le transpui \u00een practic\u0103, desigur!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce face un vizitator al unui magazin online c\u00e2nd ajunge \u00een pagina de produs? Iese repede de pe pagin\u0103, se uit\u0103 numai informativ sau&#8230;<\/p>\n","protected":false},"author":1,"featured_media":78,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/posts\/75"}],"collection":[{"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":7,"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":79,"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions\/79"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/media\/78"}],"wp:attachment":[{"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arenawebconcept.eu\/blog\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}